Serving the Communities!
EntrepWeek also aimed at reaching its sub-community, which comprises external entrepreneurs, particularly those from the B40 group, single mothers, and asnaf entrepreneurs. Its' digital business module was employed to provide training and education, helping these entrepreneurs enhance their business capabilities, particularly in the context of online operations. By imparting relevant skills and knowledge, EntrepWeek aimed to empower these entrepreneurs to effectively manage and grow their businesses in the digital landscape.
To engage with external entrepreneurs, EntrepWeek collaborates with three primary flagship programs at IIUM. The first flagship is YSM Sejahtera, with its primary objective being the development of the Sejahtera community within Gombak. Through this initiative, EntrepWeek targets entrepreneurs within the youth, single mothers, and the less fortunate IIUM community members.
The second flagship, TACTIC, adopts a comprehensive approach to foster technical innovation and commercialization. This flagship not only provides training for entrepreneurs in Johor, Malaysia but also conducts advocacy and public awareness programs aimed at promoting entrepreneurship.
The third flagship, iTaajir, functions as a research project dedicated to offering financial support to disadvantaged entrepreneurs. This initiative also focuses on enhancing the digital business skills of these entrepreneurs through training. Throughout these flagship programs, EntrepWeek employs its modules to train all entrepreneurs associated with these initiatives.
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